dunkin’ digital & social

VP Group Director, Creative: Alexandra Askot & Michael Greenberg; Senior ADs: Amanda Vigdor, Elayna Milano & Alessandra Divizio

DUNKIN’ SEASONALS CAMPAIGN: sip into the season

The fall, holiday, and spring seasons possess undeniable aesthetics. People often agree that fall “hasn’t started” until they feel the first breeze, or that it’s not “The Holidays” until the local station plays that one Mariah Carey song. In this campaign, we positioned Dunkin’s Seasonal flavored offerings as not only quintessential parts of these seasons and their aesthetics, but as the catalyst that signifies fall/holiday/spring is officially “here.”

:15 OLVS

THE SOCIAL: COFFEE NOOK TRANSITION VIDEOS

dunkin’ cold 2.o campaign

When your pantry & fridge are stocked with Dunkin’ Cold products, there’s no need to leave home in order to treat yourself. Fairy Tale characters (and their silly & whimsical themes of “home”) know this very well. In this Dunkin’ campaign, we set out to launch the Dunkin’ Cold portfolio as part of the brand equity platform: “The home with Dunkin’ is where you want to be.”

THE TVC(s): Goldilocks & The 3 Dunkin’s :30 // Genie In A (Coffee) Bottle :30

THE SOCIAL: Fairy tale influencers

Fairy Tales are stories told to children that center around a moral, life-lesson, social virtue, etc. Since discovering Dunkin' Cold products, Goldilocks and the Genie have started “teaching lessons,” and “shaping young minds” through a more social-forward approach: influencing for Dunkin' Cold.